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Welcome to the Lee Cockerell Store:
Books
Courses
Academy
Podcast
Resources
Newsletter

Best Selling Books

Lessons in leadership, management, customer service, and culture with Lee Cockerell - retired Executive Vice President of Walt Disney World

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Best Selling Books

Lessons in leadership, management, customer service, and culture with Lee Cockerell - retired Executive Vice President of Walt Disney World

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Learn More from Lee Cockerell

Real Leadership

10 common sense leadership strategies from a life at Disney. Take a dive into your role as a leader by focusing on how you can serve your customers and employees.

Start Today - $149 USD

Everybody Matters

To build an inclusive environment everybody needs to know they matter. Learn how to make diversity and inclusion part of your culture.

Start Today - $149 USD

Better Decisions

With the right frameworks and decision-making tree, you can make better decisions in your career.

Start Today - $149 USD

World Class Customer Service

Learn how to apply the 39 Essential Rules for Delivering Sensational Service.

Start Today - $149 USD

Perfect Day For Your Customers

Not only will you learn to write a story describing the perfect day for your customers, you will understand how to implement the story through your entire organization.

Start Today - $149 USD

Career Magic 30

Thirty lessons to help you advance your career. Imagine sitting down to get career advice once a day for a month with the Executive Vice President of Walt Disney World. This course is like your virtual coffee meeting.

Start Today - $49 USD

Morning Magic Planning

Fifteen minutes of planning every morning will change the direction of your life. This course will show you how to make the most of planning time with the Morning Magic Planner.

Start Today - $49 USD

Time Management Magic

Get more done every day. Stop surviving and start thriving. Learn the exact system I have taught at Marriott and Disney and now teach to organizations all over the world.

Start Today - $149 USD

How To Achieve Performance Excellence

Learn proven strategies and techniques to take your business and performance to the next level.

Start Today - $149 USD

The Front Line Rules

Prepare to transform your frontline operations, elevate your customer service, and take your career to new heights with 'The Front Line Rules' course.

Start Today - $149 USD

The History of Disneyland

Developed and taught by Dr. Jeff Barnes, this course provides a comprehensive history of Disneyland and the leadership it took to create the Happiest Place on Earth. Just like any other startup, Walt had his highs and his lows, but what he brought to the table changed his business future and created the legacy that still lives on today.

Start Today - $149 USD

A-Game Magic - Students

A course taught by Lee Cockerell with Professor Tim McHeffey

Become the best businessperson possible by PLANNING, PLAYING, and PERFECTING your best self in the workplace (and everywhere else)! This course includes: The exclusive A-Game Magic course e-book and workbook. Plus, you'll receive the accompanying A-Game Magic audio library and Bonuses!

Start Today - $79 USD

The Cockerell Academy

Organizational culture is built around who you are, how you do the work, and how you serve people.

The Cockerell Academy will:

  • Teach you and others in your organization how to apply common sense leadership strategies.
  • Teach you how to deliver world class customer service that costs nothing.
  • Teach you how to become more effective and efficient in all parts of your life.

With your subscription to Cockerell Academy, you will get access to every course, plus ongoing courses (so long as your account remains active). Courses are focused on leadership, management, culture, and customer service.

The Cockerell Academy

Get started today with an individual one year membership.

$39 monhtly or $399 one time USD
Get Started Today

The Cockerell Academy - For Teams

Reach out for a quote today! Affordable plans for large teams.

Prices start at $399 per user
Learn More

Newsletter

Stay updated with our monthly newsletter packed with leadership tips, success stories, and exclusive content. Subscribe now for just $9.95/month or opt for our premium plan at $19.95/month.

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Main Street Leader

Monthly success tips & stories sent directly to your inbox!

What you'll get:

  • Monthly leadership tips in every newsletter
  • Delivered straight to your email
  • Available on Any Device
  • Cancel Anytime*
Join Main Street Leader ($9.95)

Main Street Leader PLUS

Monthly success tips & stories sent directly to your inbox! PLUS, exclusive videos from Lee Cockerell

What you'll get:

  • Everything in The Main Street Leader Newsletter
  • PLUS - Weekly videos to enhance what you learn in the newsletter
Join Main Street Leader PLUS ($19.95)

Live Events

Experience our transformative live events where you can interact with Lee Cockerell and other industry leaders. Gain firsthand insights and network with like-minded professionals.

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July 2024

Save your spot at this Signature Event to Elevate Your Customer Service Game and Create a Truly Unforgettable Experience for Your Customers!
This workshop is designed to take you on a transformative journey, guided by Jody Maberry and Stephen Merrill, in collaboration with the renowned Lee Cockerell, retired Executive Vice President of Walt Disney World.

Learn More // Register

October 2024

Creating Magic Mastermind
Save your spot at this Signature Event with Lee Cockerell!
Spend two days with Lee Cockerell in an intimate setting to tackle the challenges you’re facing in life and business. You’ll leave this mastermind feeling inspired by like-minded individuals and feeling prepared to make magic wherever you go.

Learn More // Register

Top Podcasts

Discover insights and inspiration from industry leaders through our featured podcasts. Whether you’re looking to learn from the magic of Disney or gain valuable business insights, our podcasts have something for everyone.

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CREATING DISNEY MAGIC 

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Lee and host Jody Maberry discuss how you can apply leadership, management, and customer service lessons to create magic in your organization. With more than 500 episodes, this podcast is liking getting an MBA on the front line. 

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THE JODY MABERRY SHOW

Jody Maberry is the hosts Creating Disney Magic with Lee Cockerell and is involved with all the content in the Cockerell Academy. His podcast gives you a look at the behind-the-scenes work he does with me and others. I make frequent appearances on the show, and you will be delighted by some of the guests and special appearances. You can find more of Jody Maberry here.

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The CREATING DISNEY MAGIC PODCAST

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

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THE JODY MABERRY SHOW

The Jody Maberry Show is a step away from all the podcasts and content I create for other people. It gives you an inside look at what it is like to do some of the behind the scenes work I do. Most episodes are me, but you will be delighted by some of the guests and special appearances.

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Free Resources

Unlock a treasure trove of free materials to kickstart your journey. From podcasts that inspire to leadership tips that transform, explore our library of complimentary resources today.

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Morning Magic Planner

Learn a morning planning routine for 15-minutes each day to change the direction of your life.

>> Download Now << 

Your Role
as a Leader

Delivering sensational service to your customers and employees.

>> Download Now << 

Leadership Staircase

The Leadership Staircase will help you understand where you are a leader and what it takes to get to the next level

>> Download Now << 

Leadership Lessons From Mother

Mom knows best! In this download, I have put together a list of leadership lessons I learned from my mother.

>> Download Now << 

Meet Lee

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.”

One of Lee’s major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project.

Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company. In 2005 Governor Bush appointed Lee to the Governor’s Commission on Volunteerism and Public Service for the state of Florida where he served as Chairman of the Board.

He is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service. Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute. Lee has received the following awards;

Golden Chain Award for Outstanding leadership and business performance from the Multi-Unit Foodservice Operations Association (MUFSO).
Silver Plate Award for Outstanding Operator in the foodservice industry from the International Foodservice Manufacturers Association (IFMA).
Excellence In Production Operations Management and Leadership (POMS) from the Productions and Operations.
Grandfather of the year from his three grandchildren, Jullian, Margot and Tristan.

Lee and his wife Priscilla live in Orlando Florida.