Valuable Lessons for Leaders
A monthly newsletter for improving leadership and solving customer service issues.
Direct from Lee Cockerell’s career at Walt Disney World
Monthly Motivation for Improving Your Business
Something for everyone
Every month you'll receive a digital copy of The Main Street Leader Newsletter, full of articles to further your leadership development from Lee Cockerell, retired Executive Vice President of Walt Disney World.
Become a SubscriberJam packed with unforgettable stories, heart-felt impact, and lessons you won't find anywhere else!
From the desk of Lee Cockerell.
The Main Street Leader was born from the desire to connect with my team of 40,000 Cast Members and 5,000 managers while I worked at Walt Disney World. In my role as Executive Vice President of Operations, I began to write The Main Street Diaries to spread our vision and connect with the Cast.
Through the newsletter, I recognized high-performing Cast Members while communicating effective customer service, leadership, and safety principles to the whole team. The Main Street Diary became wildly popular among the Cast Members, and I distributed 300 editions during my time at the company.
Looking back, I wanted to capture the same magic I felt with The Main Street Diaries. Inspired by the timeless principles I wrote about, The Main Street Leader teaches you leadership, management, culture, and customer service.Â
The Main Street Leader is your opportunity to learn how to apply the same business principles to your company that Walt Disney World utilizes daily. I hope you enjoy it.
It's not the magic that makes it work.
It's the way you work that makes it magic.
Lee Cockerell
Author of The Mainstreet Leader
"As an entrepreneur it can quickly become overwhelming trying to navigate the onslaught of meaningful business advice. Main Street Leader provides content rich guidance that is grounded in the classic Disney leadership knowledge of Lee Cockrell in an easily digestible format. This has been one of my favorite newsletters to receive because I know it's practical, applicable, and lighthearted."
– Katie Currens
Founder of One Spark Solutions
"I genuinely look forward to receiving The Main Street Leader in my email every month—it’s the one newsletter I copy, print and highlight. Lee Cockerell's wisdom nuggets are incredibly unique because they focus not just on business leadership, but on life lessons that help you become a better leader and a better person."
– Kevin M Outzs
Clinical Manager RehabilitationSt. Joseph's/Candler
"The Main Street Leader is exactly the kind of leadership resource the world needs more of — clear, heartfelt, practical, and rooted in wisdom that’s been lived, not theorized. Lee’s voice is authentic and unmistakable, and every volume is packed with actionable insight and perspective that applies on Main Street, in the boardroom, or behind the scenes. Whether you’re leading a team, training managers, or just trying to be a better version of yourself, The Main Street Leader is a goldmine."
– David Hancock
Founder of Morgan James Publishing
Main Street Leader
$9.95/mo
Every month you'll receive a digital copy of The Main Street Leader Newsletter, full of articles to further your leadership development from Lee Cockerell, retired Executive Vice President of Walt Disney World.
What's inside the Main Street Leader:
- Insights from Lee Cockerell himself...
- How to Build a Strong Culture...
- Actionable Customer Service Practices...
- Leadership 'Lessons From My Mother'...
- And much, MUCH more!Â
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Main Street Leader PLUS
$19.95/mo
Every week you'll get exclusive 'Behind The Scenes' videos from Lee Cockerell to enhance what you learn in the newsletter. No theory, no fluff, just proven examples that you can model for your own business each week!
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- Weekly Videos Delivered Straight To Your Inbox...
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Meet the Creator of the Main Street Leader
Lee Cockerell
Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years, Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, four theme parks, two water parks, a shopping & entertainment village, and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.”
One of Lee’s significant and lasting legacies was the creation of Disney Great Leader Strategies, which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for eight years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project.
He is now dedicating his time to public speaking, authoring a book on leadership, management, and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages, and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service. Lee also performs leadership and service excellence workshops and consulting for organizations around the world and the Disney Institute.
