Unlock the Magic of Exceptional Leadership and Service
On-Demand Courses for Business Owners, Leaders and Teams to Transform How You Lead, Serve, and Grow
LEADERSHIP
MANAGEMENT
CULTURE
CUSTOMER SERVICE
A New Era of Leadership Excellence
What if you could lead with confidence, serve with excellence, and create a workplace culture others aspire to—without the usual resistance and time-consuming processes?
At The Cockerell Academy, we give you the practical tools to do exactly that—proven strategies from 40+ years at Disney, Hilton, and Marriott.
Your 12-Month Path to Excellence Starts Here
ONLINE COURSE
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Real Leadership
10 Common Sense Leadership Strategies From a Life at Disney.
Take a dive into your role as a leader by focusing on how you can serve your customers and employees
Take a deep dive into real leadership strategies along with hundreds of leaders across the world as you tune into Lee Cockerell’s keynote session in Lisbon, Portugal. Throughout this course, Lee will share 10 key leadership strategies along with actionable tips for putting them into practice.
You don't have to know everything that's going on in your organization. In fact, you simply can't. So you need to decide where you're going to spend your time and expertise and then surround yourself with experts to fill in the gaps and invest well in their niches. Over the course of your time in Real Leadership, Lee will help you identify which areas most need your time and expertise and will help you take a dive into your role as a leader by focusing on how you can serve your customers and employees.
This course is based off of the book, Creating Magic. The course includes a combination of conversations between Jody and Lee and parts of a talk Lee gave in Lisbon, Portugal.
ONLINE COURSE
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Everybody Matters
Building an Inclusive Environment
80% of people don't like where they work or what they do and don't feel like they matter to their leadership. Learn how to fuel performance with a culture of inclusion.
80% of people don't like where they work or what they do and don't feel like they matter to their leadership.
Lee believes the key to changing this statistic is inclusion. Being appreciated is the fuel that drives human performance, and if you can make each member of your team feel valued, we know your organization will benefit in tangible ways.
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There is both technique and emotion to inclusion - and it's a skill you can grow in! You don't have to stay where you are or how you were raised to see the world. The goal of this course is simple: to give you the tools to help you treat everyone in your life and organization like they matter... because they do.
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We really believe that the Everybody Matters course will make a difference in your personal life as well as in your career. Make diversity and inclusion a part of your team’s culture.
ONLINE COURSE
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Better Decisions
Make Better Decisions in Your Career
With the right frameworks and decision-making tree, you can make better decisions in your career. Have a roadmap towards a lifestyle that serves your life.
With the right frameworks and decision-making tree, you can make better decisions in your career.
This course and its resources are designed to help you thoughtfully and thoroughly approach decisions in your life. We’ll all make bad or wrong decisions, and hopefully we’ll bounce back or overcome them, but what if we could make the right decision the first time instead?
This course includes the Better Decisions document which will be your roadmap towards a lifestyle of deliberate decisions that serve your life. Join Lee and Jody as they guide you through the Better Decisions document and encourage you in decision making growth!
ONLINE COURSE
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World-Class Customer Service
39 Essential Rules for Delivering Sensational Service
What is world class customer service? It’s not reserved for five-star hotels or fancy restaurants - it’s for anyone who wants to be excellent.Â
Learn how to apply the 39 Essential Rules for Delivering Sensational Service.
If you learn how to ace customer service Lee guarantees that you’ll make more money, have more sales, have more satisfied customers and lower turnover rates.
But what is world class customer service? It’s not reserved for five-star hotels or fancy restaurants - it’s for anyone who wants to be excellent. If your customers feel good spending money with you and get value from their interactions with you - you’re on your way there!
“World Class” separates the ordinary from the great. This is about being reliable, not being flashy. In this course, Lee passes along his hard earned wisdom from a combined 41 years in the service industry with organizations internationally recognized for their excellent customer service.
This course is based on Lee Cockerell’s book, “The Customer Rules” and each lesson covers one of Lee’s 39 essential rules for delivering sensational service.
ONLINE COURSE
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Perfect Day For Your Customers
Have a Blueprint For Your Ideal Customer Experience
If you don't have a vision for what an ideal customer experience should look like - neither will your employees. Learn how to craft the perfect day for your customers.
On an airplane, Lee spent the flight writing about what he viewed as the Perfect Day for a customer. Then he refined it and sent it out to all his cast members and management for review. This story became the blueprint and vision for what the ideal customer experience should be from the moment a customer begins considering a trip to Disney until they go home and reflect on their time there.
People learn through stories and after they understand a story, they can imagine it or see what it should be like when a customer comes to the front desk, gets on a bus, or goes to an attraction. But if you as a leader don’t have a vision for what this should look like - neither will your employees. We're excited to teach you how to craft the perfect day for your customers!
In this course, you will not only learn to write a story describing the perfect day for your customers, you will understand how to implement the story through your entire organization.
+ more courses and bonus trainings released each month
Dive deeper each month with courses that build upon each other, from mastering your mornings in “Morning Magic Planning” to advancing your career with “Career Magic 30.” Our monthly content delivery ensures each lesson is absorbed and applied.
Your Playbook For
Exceptional Leadership and Service
Join The
Cockerell Academy
For just $399, you get ongoing access to our on-demand courses, member-exclusive LIVE community calls, and engage with a global network of leaders & businesses.
Get AÂ Proven
Playbook
Unlock a new on-demand course every month giving you a playbook you can easily implement for meaningful, long-lasting change – transforming how you lead, serve, and grow.
Watch Your
Leadership Grow
With a proven playbook for exceptional leadership and service, you’ll be amazed at how your leadership grows to new heights with an unparalleled customer experience.
Become a leader who not only inspires but creates lasting impact
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Led by Lee Cockerell, whose groundbreaking work has propelled Disney, Hilton, and Marriott to global leadership, this program distills decades of frontline experience into actionable lessons. Lee’s journey from a driven individual to an inspiring leader and executive is at the heart of your experience in the academy.
Connect with a Global Network of Leaders & Businesses
Connect with and learn from other small business owners from all over the world who are going through the same challenges you are in the Cockerell Academy community. Any question you have, you can bring to the Cockerell Academy community and get practical advice from your peers.
Most Leaders Feel Stuck in the Gap Between Where They Are and Where They Want to Be
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As a leader, you're expected to handle everything. You need to inspire your team, deliver world-class customer service AND manage daily operations. Oh, and don't forget about developing people, by the way. Also, are you making the right decisions? It's exhausting to think about.
The Cockerell Academy exists to close that gap by giving you practical strategies you can use immediately to lead better and get better results. I want to help you become the leader you know you can be. That's why our courses are bite-sized, proven from 40+ years at Disney, and focus only on what actually moves the needle.
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What You Get Access to:
ENROLL TODAY
 Our Cockerell Confidence Guarantee ensures your satisfaction, with our month-by-month content delivery you will have access to the first 3 courses right away while the remaining courses are revealed each month. Explore the first 30 days of the program, and if it doesn’t meet your expectations, we’ll provide a full refund. No gimmicks—just a commitment to your transformative journey.
To qualify for a refund, simply log in and complete all available content for the first 30 days. If you’ve given it your full effort and still feel it’s not for you, we’ll honor your request.
Frequently Asked Questions About The Cockerell Academy
Who Is The Cockerell Academy For?
What Makes The Cockerell Academy Different from Other Leadership Programs?
How Does the Monthly Content Structure Benefit My Learning?
Can I Enroll in The Cockerell Academy If I’m Not Currently in a Leadership Position?
What Happens If I Find The Program Isn’t Right for Me?
Are There Opportunities to Interact With Other Members of The Cockerell Academy?
How Much Time Should I Dedicate to The Program Each Month?
Still Have Questions?
 Forget the old notion that exceptional leadership and service skills take a lifetime to master or that such levels of success are reserved for the naturally gifted. The Cockerell Academy’s proven methodologies are your bridge to achieving extraordinary results.
