Lee Cockerell's Best Selling Books

Best Selling Books

Lessons in leadership, management, customer service, and culture with Lee Cockerell - retired Executive Vice President of Walt Disney World


In The Press

Don't just take our word for it, these books have helped thousands of people just like YOU!


Inspiring! Reading this book I feel like Lee Cockerell is my own Mentor. He shares his journey and how he achieved every million dollar experience. Today I am changing careers and this book fits perfectly. It is inspiring, fun and enriching. Read and discover how a country boy from Oklahoma became the Executive Vice President of Operations for the Walt Disney World® Resort.



Career Magic: How To Stay On Track To Achieve A Stellar Career

Lee is a great source of information on leadership, customer service, and time management. He is arguably a subject matter expert on time management, but in passing his knowledge on to the reader he doesn't try to confuse anyone. I got the planner, read along, and have been practicing his tips. Immediate improvement in my planning and scheduling.


Andrew M, 

Time Management Magic

In a world full of cookie cutter customer service theory, Lee Cockerell is the ultimate craftsman.

The brilliance of "The Customer Rules" is in Lee's profoundly simple, and simply profound approach. Never get bored with the basics. Ever. Sensational customer service doesn't have to be complicated. It's really just common courtesy, which is no longer quite so common. These 39 Rules will work for anyone, in any organization.

Jeff N,

The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

Meet Lee

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.”

One of Lee’s major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project.

Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company. In 2005 Governor Bush appointed Lee to the Governor’s Commission on Volunteerism and Public Service for the state of Florida where he served as Chairman of the Board.

He is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service. Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute. Lee has received the following awards;

Golden Chain Award for Outstanding leadership and business performance from the Multi-Unit Foodservice Operations Association (MUFSO).
Silver Plate Award for Outstanding Operator in the foodservice industry from the International Foodservice Manufacturers Association (IFMA).
Excellence In Production Operations Management and Leadership (POMS) from the Productions and Operations.
Grandfather of the year from his three grandchildren, Jullian, Margot and Tristan.

Lee and his wife Priscilla live in Orlando Florida.

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Career Development Magic

Executive Career Development Secrets from a Life at Disney…

Career Development Magic is a unique book full of priceless advice and insightful experience. Lee Cockerell chronicles how he went from being a college dropout, rose through the ranks at both Hilton and Marriott, and ultimately became the Executive Vice President of Operations for Walt Disney World? Resorts. As the Senior Operating Executive for more than a decade, Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex.


Time Management Magic

Executive Time Management Secrets from a Life at Disney…

During Lee Cockerell’s career at Disney as the Senior Operating Executive of Walt Disney World Resort, he led a team of 40,000 Cast Members (employees) and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks and the ESPN Sports Complex. As you can imagine, Lee had to become a time management expert, first as a means of survival and then as a way to help others make the best use of their time. The time management secrets he developed have become one of his most requested corporate training lectures and are now available to you in this tell–all book


The Customer Rules

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.

Lee Cockerell knows that success in business–any business–depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they’ll never want to do business with anyone but you.


Creating Magic

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book.


How’s the Culture in Your Kingdom?

How's the Culture in Your Kingdom explains how to lead oneself and their team/organization by using relevant stories and practical examples from Dan Cockerell’s 26 year Disney leadership journey.

Dan Cockerell started his Disney journey as a parking attendant. Over the next 26 years and 19 different jobs, he became the Vice President of the biggest theme park in the world, The Magic Kingdom Park. During the course of his Disney career, Dan learned many life and leadership lessons and teaches those learnings within How's the Culture in Your Kingdom. Within its pages, Dan explains how to lead oneself and how to lead their team and organization by using relevant stories and practical examples from his 26-year Disney leadership journey. How's the Culture in Your Kingdom helps prepare leaders to lead their team by teaching them how to:

  • Surround themselves with the right people
  • Build trusting relationships
  • Set clear expectations
  • And provide regular feedback, positive and critical

A-Game Magic, a course taught by Lee Cockerell with Professor Tim McHeffey

Become the best businessperson possible by PLANNING, PLAYING, and PERFECTING your best self in the workplace (and everywhere else)!


This course includes: The exclusive A-Game Magic course e-book and workbook. Plus, you'll receive the accompanying A-Game Magic audio library and Bonuses! 

Students will learn:
• Simplified management strategies
• Straightforward marketing approaches
• How to have calm but sticky conversations with fellow
workers and family
• The best way to remain on top of financial plans
• Fascinating tidbits of history…why some things in business
are the way they are!
• Policies for efficient organizational behavior
• And so much more!

Purchase A-Game Magic Today!

The Cockerell Academy - Online Courses on Leadership, Management, Culture, and Customer Service

Cockerell Academy is designed to fill in the blanks and give you the tools you need to focus on being the kind of leader people admire, doing the right things to manage your organization, and serving people in a way to set you apart.


If You Don’t Create The Culture You Want, You Are Stuck With The Culture You Get.

Organizational culture is built around who you are, how you do the work, and how you serve people.

The Cockerell Academy will

  • Teach you and others in your organization how to apply common sense leadership strategies.
  • Teach you how to deliver world class customer service that costs nothing.
  • Teach you how to become more effective and efficient in all parts of your life.

With your subscription to Cockerell Academy, you will get access to every course, plus ongoing courses (so long as your account remains active). Courses are focused on leadership, management, culture, and customer service.

Join The Academy Today!

Follow Along With The CREATING DISNEY MAGIC Podcast

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.