To the Next Generation of Leaders in Hospitality

80% of people don't like where they work or what they do and don't feel like they matter to their leadership. Lee believes the key to changing this statistic is inclusion. Being appreciated is the fuel that drives human performance, and if you can make each member of your team feel valued, we know your organization will benefit in tangible ways.
There is both technique and emotion to inclusion - and it's a skill you can grow in! You don't have to stay where you are or how you were raised to see the world. The goal of this course is simple: to give you the tools to help you treat everyone in your life and organization like they matter... because they do.
We really believe that the Everybody Matters course will make a difference in your personal life as well as in your career. Make diversity and inclusion a part of your team’s culture. Sign up today!

This course and its resources are designed to help you thoughtfully and thoroughly approach decisions in your life. We’ll all make bad or wrong decisions, and hopefully we’ll bounce back or overcome them, but what if we could make the right decision the first time instead?

This course includes the Better Decisions document which will be your roadmap towards a lifestyle of deliberate decisions that serve your life. Join Lee and Jody as they guide you through the Better Decisions document and encourage you in decision making growth!

If you learn how to ace customer service Lee guarantees that you’ll make more money, have more sales, have more satisfied customers and lower turnover rates. 

But what is world class customer service? It’s not reserved for five-star hotels or fancy restaurants - it’s for anyone who wants to be excellent. If your customers feel good spending money with you and get value from their interactions with you - you’re on your way there! 

“World Class” separates the ordinary from the great. This is about being reliable, not being flashy. In this course, Lee passes along his hard earned wisdom from a combined 41 years in the service industry with organizations internationally recognized for their excellent customer service.

This course is based on Lee Cockerell’s book, “The Customer Rules” and each lesson covers one of Lee’s 39 essential rules for delivering sensational service.

On an airplane, Lee spent the flight writing about what he viewed as the Perfect Day for a customer. Then he refined it and sent it out to all his cast members and management for review. This story became the blueprint and vision for what the ideal customer experience should be from the moment a customer begins considering a trip to Disney until they go home and reflect on their time there. 

People learn through stories and after they understand a story, they can imagine it or see what it should be like when a customer comes to the front desk, gets on a bus, or goes to an attraction. But if you as a leader don’t have a vision for what this should look like - neither will your employees. We're excited to teach you how to craft the perfect day for your customers! 

In this course, you will not only learn to write a story describing the perfect day for your customers, you will understand how to implement the story through your entire organization.

Thirty lessons to help you advance your career. Imagine sitting down to get career advice once a day for a month with the Executive Vice President of Walt Disney World… turns out - you can! This course is like your virtual coffee meeting with Lee Cockerell, former Disney, Hilton, and Marriott executive.

This course is designed to be one lesson a day for 30 days, all taught by Lee Cockerell. Lee learned these items after 40 years of being in the business - and he wishes he had learned them all earlier, but you have the opportunity to learn it all now!

These 30 lessons apply directly to your career regardless of how long you have been in business and are designed around Lee’s book “Career Magic."
Sign up today and experience a month to kick start your career transformation!

We plan for big events like vacations, celebrations, or projects. But why don’t we spend energy intentionally planning every day? If we really believe our days determine the direction of our lives, we would be foolish to ignore an opportunity to take ownership of our trajectory.
Fifteen minutes of planning every morning will change the direction of your life. This course will show you how to make the most of planning time with the Morning Magic Planner. In this one-video training, Lee and Jody will walk you through a thorough strategy for intentionally planning your day. If you set aside time each day to do this, you will see a major shift in your everyday life and in your sense of accomplishment each day.

Sign up today to gain access to this training, two versions of the Magic Morning Planner PDF as well as an example planner filled out by Lee Cockerell for your reference.

Do you want to get more done but have no idea how you could possibly fit another thing into your schedule? If you nodded “yes” - then this course is for you! It’s possible for you to stop surviving and start thriving! In this course, Lee walks you through the exact time management system that saved his priorities and that he now teaches at Marriott, Disney and other organizations all over the world.

The secret? This course is not really about time management. It is about life management.

If you are going to keep your life under control you need to understand all of the things that are going to impact your day to day life, and the best way to start is by seriously considering where you spend your time and differentiating between where you need to spend your time, where you would like to spend your time, and where you wish you didn’t have to or shouldn’t be spending your time.

Sign up now and start taking back control of your day. Your time is valuable - take a step towards treating it like it and join us in Time Management Magic.

This course focuses on the importance of creating a successful business by hiring the right employees, training them well, and creating a culture of appreciation and respect. It also stresses the importance of leaders developing their own skills and meeting customer and employee expectations by being more effective, trustworthy, and knowledgeable. All of this is necessary to ensure an organization's ongoing success.

Enroll to receive the framework for leaders to ensure their team is on the path to success.

In time, the Vault will be the best part of the Cockerell Academy. Every month, Lee and Jody will add new content, including articles, podcasts, videos, and exclusive member interviews with some of their favorite people in the business world.

The Vault will be the place you can come to again and again to learn something new. Take what you learn today and apply it tomorrow.

In the vault you’ll find videos on leadership, management, customer service, culture and more from Lee and Jody! You’ll also find all community calls and Q&As for you to be able to go back and reference whenever you would like to as well as a library of downloadable resources for your use and personal development!

What you'll get:

• Leadership tips in every newsletter
• Information you can read today and act on tomorrow
• Areas of focus on each month to help build a strong culture
• Lessons From My Mother; a new story each month about what my mother taught me about leadership
• Delivered straight to your email inbox