Online Courses on Leadership, Management, Culture, and Customer Service

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If You Don’t Create The Culture You Want, You Are Stuck With The Culture You Get.

Organizational culture is built around who you are, how you do the work, and how you serve people.

The Cockerell Academy will

  • Teach you and others in your organization how to apply common sense leadership strategies.
  • Teach you how to deliver world class customer service that costs nothing.
  • Teach you how to become more effective and efficient in all parts of your life.

Success Takes More Than A College Degree.


Cockerell Academy is designed to fill in the blanks and give you the tools you need to focus on being the kind of leader people admire, doing the right things to manage your organization, and serving people in a way to set you apart.

Each course in the Cockerell Academy pulls directly from my experience with Hilton, Marriott, and Disney.

How does someone from a small town in Oklahoma end up an executive with Marriott, get recruited to help open Disneyland Paris, and become the Executive Vice President of Walt Disney World Resort?

It's not from what I learned in college. In fact, I don't even have a college degree. Which is why I designed Cockerell Academy to give you the exposure and education you need to become a real leader who can help create the right culture in your organization.

“It’s Not Magic That Makes It Work,
It’s The Way We Work That Makes It Magic.”


Academy Courses Available

With your subscription to Cockerell Academy, you will get access to every course. Courses are focused on leadership, management, culture, and customer service.

Real Leadership:

10 common sense leadership strategies from a life at Disney. Take a dive into your role as a leader by focusing on how you can serve your customers and employees

Everybody Matters:

To build an inclusive environment everybody needs to know they matter. Learn how to make diversity and inclusion part of your culture.

Better Decisions:

With the right frameworks and decision-making tree, you can make better decisions in your career.

World-Class Customer Service:

Learn how to apply the 39 Essential Rules for Delivering Sensational Service.

Perfect Day For Your Customers:

Not only will you learn to write a story describing the perfect day for your customers, you will understand how to implement the story through your entire organization.

Career Magic 30:

Thirty lessons to help you advance your career. Imagine sitting down to get career advice once a day for a month with the Executive Vice President of Walt Disney World. This course is like your virtual coffee meeting.

Morning Magic Planning:

Fifteen minutes of planning every morning will change the direction of your life. This course will show you how to make the most of planning time with the Morning Magic Planner.

Time Management Magic:

Get more done every day. Stop surviving and start thriving. Learn the exact system I have taught at Marriott and Disney and now teach to organizations all over the world.

How To Achieve Performance Excellence:

Learn proven strategies and techniques to take your business and performance to the next level.

Bonus Content Vault:

Every month, we will add new content to the vault including videos, podcasts, articles, and interviews. Over time, the vault will become the most valuable part of the Cockerell Academy.

Plus, more courses coming soon.


The Main Street Leader:

With The Main Street Leader Newsletter, you'll receive monthly articles to further your leadership development from Lee Cockerell, retired Executive Vice President of Walt Disney World.

Free Life-Changing Daily and Weekly Planner

Gain access to the #1 resource within the Cockerell Academy. Get your day back on track with the Morning Magic Planner.

Most Organizations Don’t Have A Comprehensive Leadership Strategy. Your Plan To Become A Better Leader and Organization Begins Today.

Get Access

Ongoing access to
every course for $400/year

Watch The Courses

Courses are simple to
understand and implement

Grow as a Leader

Watch a course today,
apply what you learn tomorrow


What People Are Saying

Kenneth Johnson
CEO of Blue Sentry

I have now finished the course and fully implemented ALL of it. I am seeing great results already with the combination of great principles and an effective system. I am at least 50% more productive than I was before.

Lori Allen
Director of Great Escape Publishing

It's not really about time management. It's more about getting hard things done. Looking polished and feeling polished. Getting ahead, getting a raise, gaining control, starting your own business, accomplishing great and powerful things and still having time for health, family and wellness. It sounds like a lot and it is but I don't feel overwhelmed. I feel strong about it all!! By the end of module four I was hooked. I made a few changes at work and everyone noticed. I made some changes at home and again, everyone noticed. It's brilliant!

Paul Roberts
Director of Education and Market Development
The Word & Brown General Agency

I have spent a good portion of the past several weeks working my way through the Cockerell Academy – and I must say, it is astounding! I find the program highly valuable. The Cockerell Academy’s lessons are in easily-digestible, bite-size segments – which make them easy to consume, think about, and implement. Lee’s charm and personality shine throughout the courses, as well as Jody Maberry’s passion for delivering the best student-experience and quality. The simple, heartfelt, and important lessons taught in the academy have already helped me tenfold, and I am looking forward to working my way through the academy as it continues to evolve. Way to go, Cockerell Academy! Thanks, Lee!



  • Access to All Courses
  • Access to the Main Street Leader Monthly Newsletter
  • Workbooks
  • Morning Magic Planner
  • Exclusive Bonus Content
    added every month

Save When You Pay Annually



  • Access to 8 Courses
    (plus future courses)

  • Access the Main Street Leader Monthly Newsletter
  • Available on Any Device
  • Cancel Anytime*

  • One year of Unlimited Access with price savings!


*You may cancel your subscription at any time, however you will not be entitled to a refund of any amounts paid for the Academy.