(As the Senior Operating Executive, Lee Cockerell led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels and 4 theme parks)
“It’s not the magic that makes if work,” says Lee Cockerell. “It’s the way we work that makes it magic!” He was talking about running Disney, but the same message can potentially apply to any company or endeavor. When we work diligently and consistently and do right by others, life flows; things seem to work out in the long run. This book will help you to do the right thing… in marketing activities and business life in general. It is what employers tell us they desire. It is what makes for happy work and home lives.
The world knows our educational system can use some help. Memorizing lengthy theories is dead. This “magical” material may ignite your spark, and when used cleverly and productively, will energize you from being bored and too-much-classroom-texting! Employers want grads who can think, and think deeply but also with empathy for a world which is thirsty for fresh ideas and healthy spirits.