A-Game Magic!

Note to students; we will be scratching the surface in this undergraduate PUBLIC RELATIONS and/or MARKETING RESEARCH course.  Here in this course, in this book—you will get a little taste of everything… for this strategy of looking at topics like why and how employees and customers behave… to generally-used business terms—result in well-rounded Marketing and PR Practitioners.  This is what employers tell us they want—over and over again. And as Guerrilla Marketing Guru Jay Levinson said, just do a little more of what works and a little less of what does not.  The same is true with your marketing career; follow your interests… a little more at a time.  Simplicity rules.  Price Pritchett says, “Narrow life down to what’s precious and necessary. In a world of complexity, simplicity is the best weapon.”  Business is a beautiful thing, but often in academia we complicate it.  The goal of the A-Game is to take something potentially and frequently complicated– and simplify it.  It’s more enjoyable that way, and surprisingly more effective as well.